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  • Film Campaigns
  • Production
  • Retail Storytelling
  • Creative Direction

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Our partner Garnet Campbell worked closely with Walmart on film campaigns — leading production and creative on retail-scale storytelling for one of the world's largest brands.

walmart.com
Year
Multi-year partnership
Industry
Retail — Film Campaigns
Engagement
Ongoing
Our Role
Film campaign production, creative direction
By Evolve Branding StudioVancouver, BCFirst published Multi-year partnershipUpdated July 2026

Our partner Garnet Campbell worked closely with Walmart on film campaigns — leading production and creative for retail-scale storytelling built to run in-store, on broadcast, and on social simultaneously.

01 — Challenge

Walmart campaigns move at retail pace and still need to land an emotional beat. The work has to serve merchandising truth, seasonal windows, and a national audience without ever feeling like a discount spot.

02 — Approach

Full film production stack — from creative direction and casting through on-set direction and post — designed to deliver a single campaign as broadcast spots, in-store screen cuts, and social-first vertical edits from one shoot day.

03 — Outcome

A body of film work that Walmart runs across its largest retail moments, produced at the pace and scale one of the world's biggest brands demands.

Walmart
Client
Garnet Campbell
Lead producer
Film
Format
In-store · TV · Social
Distribution
Walmart case study

Walmart brand

Experience with the Big Brands.

Brad Sherwin produced film campaigns for Walmart in partnership with Garnet Campbell.

Retail Storytelling at Walmart Scale

When launching a national campaign Walmart campaigns have to move at the pace of retail while still landing an emotional beat. Garnet's work led production on film campaigns that balanced merchandising truth with human storytelling — built to run in-store, on broadcast, and on social simultaneously.

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