Services
- Brand Refresh
- Agent Marketing Systems
- Web Design
- Digital Optimization
Products
Localized brand and digital systems for Coldwell Banker teams — from listing presentation kits to lead-capture web design and campaign-ready social templates for individual agents and offices.
coldwellbanker.comLocalized brand and digital systems for Coldwell Banker teams — templated so every agent can look like the flagship, structured so every lead is trackable back to the office.
Coldwell Banker's brand equity lives at the network level, but the sale happens at the agent level. Offices needed marketing systems that respected the master brand while giving individual agents enough flexibility to compete locally without going off-brand.
We built a templated brand kit — listing decks, social carousels, open-house collateral — paired with agent microsite templates and paid-media playbooks. Every asset ties back to a CRM-connected lead form so office leadership can see performance by agent, listing and campaign.
Faster listing turnaround, on-brand output across dozens of agents, and a measurable lead pipeline that leadership can attribute to specific campaigns and neighbourhoods.
Deliverables
- —Agent-level brand & social template system
- —Listing microsite framework
- —Paid social + Google Ads playbooks
- —CRM-connected lead capture
- —Reporting dashboard for office leadership
Experience with the Big Brands.
Brad Sherwin shaped agent-level brand systems and digital lead funnels for Coldwell Banker offices.
One Brand, Every Agent
When launching a national campaign Coldwell Banker's strength is the network — hundreds of agents, one recognizable mark. We built templated brand systems, listing microsites, and paid-media funnels that let every agent look like the flagship while feeding a measurable lead pipeline back to the office.