Triple XOG case study
Brand Identity, Social Media, UI/UX, Content Production by Evolve Branding, Vancouver.
Services
- Brand Identity
- Social Media
- UI/UX
- Content Production
Products
Built the identity, social presence and web experience for Triple XOG, a lifestyle streetwear label rooted in music, culture and community.
triplexog.comFull brand build for Triple XOG, logo system, editorial photography direction, Shopify UX and a daily social engine designed for drop culture.
Streetwear lives or dies on drops, community and pace. Triple XOG needed a brand system flexible enough for artist collabs and disciplined enough to survive scale.
We defined a modular logo system, a photography direction rooted in music and street culture, and a Shopify UX purpose-built for timed drops. Social content was systemised into weekly cadences across Instagram and TikTok with creator-led capture.
A brand that drops sell out of, a storefront that holds under launch traffic, and a content engine that keeps community warm between releases.
Deliverables
- , Modular logo & identity system
- , Editorial photography direction
- , Shopify storefront UX
- , Drop launch campaign playbook
- , Weekly IG + TikTok content engine
Experience with the Big Brands.
Brad Sherwin launched brand, e-commerce and social content for Triple XOG.
Street Culture, Systemised
When launching a national campaign Triple XOG needed a brand that could carry drops, artist collabs and community storytelling without losing edge. We shaped the logo system, editorial photography direction, and a Shopify UX built for drop culture, with a social engine producing daily content across IG and TikTok.
