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Triple XOG project imagery

Services

  • Brand Identity
  • Social Media
  • UI/UX
  • Content Production

Products

Built the identity, social presence and web experience for Triple XOG — a lifestyle streetwear label rooted in music, culture and community.

triplexog.com
Year
Ongoing
Industry
Streetwear — Lifestyle
Engagement
Brand build & always-on
Our Role
Identity, e-commerce UX, content, social
By Evolve Branding StudioVancouver, BCFirst published OngoingUpdated July 2026

Full brand build for Triple XOG — logo system, editorial photography direction, Shopify UX and a daily social engine designed for drop culture.

01 — Challenge

Streetwear lives or dies on drops, community and pace. Triple XOG needed a brand system flexible enough for artist collabs and disciplined enough to survive scale.

02 — Approach

We defined a modular logo system, a photography direction rooted in music and street culture, and a Shopify UX purpose-built for timed drops. Social content was systemised into weekly cadences across Instagram and TikTok with creator-led capture.

03 — Outcome

A brand that drops sell out of, a storefront that holds under launch traffic, and a content engine that keeps community warm between releases.

Streetwear
Category
Shopify
Storefront
Drop culture
Cadence
IG + TikTok
Community

Deliverables

  • Modular logo & identity system
  • Editorial photography direction
  • Shopify storefront UX
  • Drop launch campaign playbook
  • Weekly IG + TikTok content engine

Experience with the Big Brands.

Brad Sherwin launched brand, e-commerce and social content for Triple XOG.

Street Culture, Systemised

When launching a national campaign Triple XOG needed a brand that could carry drops, artist collabs and community storytelling without losing edge. We shaped the logo system, editorial photography direction, and a Shopify UX built for drop culture — with a social engine producing daily content across IG and TikTok.

Work with usNext: SugarRays