Services
- Brand Identity
- E-commerce UI/UX
- Social Media
- Performance Marketing
Products
Rebuilt SugarRays' online store and content engine — from PDP UX and checkout optimization to always-on paid social and creator-led campaigns.
sugarrays.comRebuilt SugarRays' storefront and paid engine around fit, feel and sunlight — dropping cost-per-acquisition while lifting average order value.
Lifestyle product PDPs get skimmed. SugarRays needed a storefront that answered fit, look and confidence in seconds, plus a paid engine that could scale without wrecking margin.
PDP restructure around lifestyle photography, social proof and fit context. Creator program feeding always-on paid social with UGC. Weekly optimization on ad creative and landing pages tied to a live ROAS dashboard.
Lower blended CPA, higher AOV, and a content library the brand keeps re-cutting into new ad creative.
Deliverables
- —PDP + checkout UX rebuild
- —Creator + UGC program
- —Always-on paid social
- —ROAS + LTV reporting
Experience with the Big Brands.
Brad Sherwin rebuilt storefront UX and paid-social engine for SugarRays.
Confidence On Every Wave
When launching a national campaign SugarRays sits at the intersection of lifestyle and product. We reworked the storefront around fit, feel and sunlight — restructuring PDPs, adding social proof modules, and running a creator program that dropped the cost-per-acquisition while lifting AOV.