PlantFuel case study
Packaging, Web Design, Digital Optimization, Performance Marketing by Evolve Branding, Vancouver.
Services
- Packaging
- Web Design
- Digital Optimization
- Performance Marketing
Products
Partnered with PlantFuel, the plant-based performance nutrition line, on packaging, Shopify experience and always-on digital growth across DTC and retail.
plantfuel.comScaled PlantFuel's DTC and retail presence, restaging packaging, rebuilding the storefront around goals, and pushing subscription revenue with a ROAS-obsessed paid engine.
Plant-based performance nutrition is a crowded shelf. PlantFuel needed a digital shelf that made the product benefits obvious in seconds and a paid engine that could scale efficiently.
Reworked storefront IA from SKU-first to goal-first. Restaged photography for parity between retail and DTC. Deployed subscription-first checkout, quiz-driven product discovery, and a full performance-marketing stack across Meta, TikTok and Search.
Rising subscription revenue quarter over quarter and a brand story that carries the same weight in Amazon detail pages as it does in the flagship store.
Deliverables
- , Packaging restaging
- , Shopify storefront rebuild (goal-first IA)
- , Subscription-first checkout
- , Quiz-driven product finder
- , Multi-channel performance marketing
Experience with the Big Brands.
Brad Sherwin scaled DTC and retail performance for PlantFuel plant-based nutrition.
Performance, Plant-Powered
When launching a national campaign PlantFuel had the product and the athlete stories, it needed a digital shelf that converted. We rebuilt the storefront around goals not SKUs, restaged packaging photography for retail parity, and ran an ROAS-obsessed paid engine that pushed subscription revenue up quarter over quarter.
