Services
- Brand Identity
- Web
- Product Narrative
- Launch
Products
Built the identity and digital platform for Storhm Technologies — a climate-tech venture scaling storm intelligence for utilities.
storhm.comStorhm Technologies makes fiber-optic HDMI connectors that transmit uncompressed 4K signal beyond 300m with zero quality loss — a genuine leap forward in durability and clarity from copper. Evolve built the company from the name up: identity, product design, tradeshow presence, and launch film.
Storhm was launching against a commodity category — HDMI cables that consumers, integrators, and broadcast engineers all assume are interchangeable. The founding team had a real engineering breakthrough but no story anyone outside the lab could repeat. Every fiber-optic marketing playbook on the market defaults to the same visual clichés: glowing threads, network-graph swooshes, generic gradients. Storhm needed to look like infrastructure a broadcast engineer would trust, not a consumer accessory chasing a trend.
We started with the name. 'Storhm' — a deliberate misspelling of 'storm' — carried the connotations of electricity, speed, and inevitability the founders wanted, while giving them a defensible trademark and a clean .com. From there we built out visual identity, a strict-grid icon system that echoes the fiber strands inside the connector itself, and full product industrial design refinement in 3D. A launch film shot the product cold and technical, closer to an automotive reveal than a tech ad. The tradeshow booth was designed as a dark theatrical box so the product could speak — matte black architecture, cool blue accent lighting, and live signal demos over 300m of coiled cable.
Storhm launched with a complete brand system, a manufacturing-ready product, and a tradeshow presence that opened conversations with broadcast integrators, live-event AV firms, and pro-install distributors across North America. The identity has been deployed cleanly across product packaging, technical spec sheets, and channel-partner collateral.
Deliverables
- —Name generation + trademark consultation
- —Domain negotiation + acquisition
- —Brand visual identity system
- —Industrial + 3D product design refinement
- —Retail + trade packaging system
- —Tradeshow booth design + build
- —Launch film (product reveal)
- —Technical spec sheet system
- —Channel-partner collateral
“Evolve gave us a brand that finally matched the engineering. Every integrator conversation opens differently now.”
Product design
Industrial design and product photography for the launch connector — treated as infrastructure, not accessory.
Environments & applications
Tradeshow presence and broadcast environments where Storhm connectors are specified.
Name GeneratationBrand Visual IdentityTradeshow Booth DesignPreliminary Trademark ConsultationDomain Name NegotiationMission StatementProduct Design3-D Modelling Film Production
Storhm is a new product manufacturing company with a focus on fiberoptic HDMI connectors. A new revolutionary type of connector that will go beyond 300m with no loss in quality, and much higher durability than copper, Storhm cables are a new age in connectivity.
Reimagining connections with un-compromised speed, clarity, and convenience for an increasingly impatient world.
The Storhm icon was designed to resemble the very fiberoptic elements within the marquee product line. The icon was crafted embody to electricity, speed, technology, and durability.
Experience with the Big Brands.
Brad Sherwin shaped brand and web for Storhm Technologies' market launch.
Climate Intelligence Launch
When launching a national campaign Storhm needed a brand that could carry credibility with utilities and ambition with investors. We built a system that reads as serious infrastructure while staying unmistakably modern.
