Services
- Brand Identity
- Web3 Positioning
- Web
- Launch
Products
Partnered with CycurID on identity and verification brand work — a privacy-first platform for digital identity across Web3.
cycurid.comCycurID is a privacy-first digital identity platform for verification across Web3 and the modern internet. Built on the principle that users should own their identity data rather than surrendering it to third-party verifiers, CycurID offers biometric verification, decentralized credential storage, and enterprise-grade KYC/AML for regulated industries. Evolve built the full brand and launch system.
Digital identity is a category with three very different audiences: consumers who need to feel safe handing over biometric data, enterprise compliance officers who need airtight assurance the platform meets AML / KYC / GDPR / PIPEDA standards, and a crypto-native audience who is instinctively suspicious of any central authority. Three audiences, three vocabularies, one brand — and a category loaded with technical jargon that most people find hostile.
We anchored the brand on the promise of user-owned identity — a positioning that reads as consumer-protective to regulators, technically credible to developers, and philosophically aligned to Web3. Visual identity leans on precise geometry and a restrained palette (deep midnight blue, single luminous accent) that reads as fintech-grade at first glance and reveals its Web3 sensibility on closer inspection. We wrote the product UI copy alongside the marketing site so verification prompts, consent flows, and error states all speak the same language. Launch communications were sequenced across a consumer landing site, a developer documentation portal, and an enterprise sales deck.
CycurID launched with a brand platform that lets the team speak credibly to consumers, enterprise buyers, and crypto-native developers from a single voice. The verification flow's completion rate outperformed the platform's internal benchmark, and the identity system has since been extended into partnership co-branding with integrators.
Deliverables
- —Positioning + naming architecture
- —Full visual identity system
- —Marketing site design + build
- —Product UI guidance + copy voice
- —Developer documentation design
- —Enterprise sales deck
- —Launch communications program
“Evolve made a category most people find intimidating feel legitimately trustworthy. That's rare in identity tech.”
Product experience
The verification flow is the brand's most-used surface — every screen was designed to feel more like a bank onboarding than a crypto app.
Concept + identity
Biometric verification, decentralized credential storage, and enterprise-grade compliance — one visual system for all three.
We don’t accept the status quo, and we’re not satisfied with band-aid solutions. We are proactive, actively addressing and resolving the keystone issues facing our digital society.
Reimagining connections with un-compromised speed, clarity, and convenience for an increasingly impatient world.
As our global society becomes more digitized, we’re able to close geographic distances like never before. But removing physical contact from our private and commercial spaces means one critical thing: being able to verify and authenticate your identity has become a foundational core need of businesses everywhere. In all aspects of modern life, from using social media, to sending and receiving money, to fulfilling public health needs, to stopping fraud and crime, your identity is the key to a safe and convenient society that works for you and makes your life better.
We developed a recognizable, yet subtly unique identity that was inline with the industry.
Experience with the Big Brands.
Brad Sherwin built brand and launch creative for CycurID's identity platform.
Identity, Owned By You
When launching a national campaign CycurID is rebuilding identity from the user's side. Our brand work paired credibility cues from fintech with the optimism of Web3 to make the platform feel both safe and new.
