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CycurID project imagery

Services

  • Brand Identity
  • Web3 Positioning
  • Web
  • Launch

Products

Partnered with CycurID on identity and verification brand work — a privacy-first platform for digital identity across Web3.

cycurid.com
Year
2022
Industry
Digital Identity / Web3
Our Role
Brand identity, positioning, web, launch

CycurID is a privacy-first digital identity platform for verification across Web3 and the modern internet. Evolve built the brand and launch system.

01 — Challenge

Identity verification has to feel safe to consumers, credible to enterprise integrators, and forward-looking to a Web3 audience — three audiences that rarely respond to the same visual language.

02 — Approach

We built a recognizable, subtly distinct identity aligned with fintech credibility cues while keeping the optimism of Web3. The system carries through web, product UI guidance, and launch communications.

03 — Outcome

CycurID launched with a brand platform that lets the team speak credibly to consumers, enterprise, and crypto-native audiences from a single voice.

We don’t accept the status quo, and we’re not satisfied with band-aid solutions. We are proactive, actively addressing and resolving the keystone issues facing our digital society.

Reimagining connections with un-compromised speed, clarity, and convenience for an increasingly impatient world.

As our global society becomes more digitized, we’re able to close geographic distances like never before. But removing physical contact from our private and commercial spaces means one critical thing: being able to verify and authenticate your identity has become a foundational core need of businesses everywhere. In all aspects of modern life, from using social media, to sending and receiving money, to fulfilling public health needs, to stopping fraud and crime, your identity is the key to a safe and convenient society that works for you and makes your life better.

We developed a recognizable, yet subtly unique identity that was inline with the industry.

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Experience with the Big Brands.

Brad Sherwin built brand and launch creative for CycurID's identity platform.

Identity, Owned By You

When launching a national campaign CycurID is rebuilding identity from the user's side. Our brand work paired credibility cues from fintech with the optimism of Web3 to make the platform feel both safe and new.

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