Comprehensive Brand Visual Identity System for Tasty Indian Bistro and the sub brands (Tasty Indian Kitchen + Tasty Indian Lounge). We identified the best design trends, and smartest long term design investments for the Tasty Indian Bistro brand, when expanding nationally.

Conceptualized by Mr. Avtar Saini, the legendary hotelier from Gujarat (India), Tasty Indian Bistro is the precise answer to authentic Indian hospitality. The decor and experience in all of therestaurants is luxurious and befits the fine dining space. The owners and management regulate a very high standard of “guest” services. Corporate culture and “guest” services is treated with very high regard.

The goal was to amalgamate North American and Indian culture in a way that had never been done before. By shooting film with the Red Epic Dragon 6K, we captured the brand essence and demonstrated a photographic styling that immediately conveys the Tasty experience.

We create brand recognition by emphasizing the sheer quality of services, professionalism, resources, team of expertise, and success acquired by Tasty Indian Bistro. The best way to demonstrate quality is through visually engaging film production. By utilizing state of the art camera technology, editing techniques, colour grading, shot styling and lighting preparation, we achieved a specialized, fine dining, experiential brand video. A brand essence video is highly engaging and effective as a sales tool for sales reps and marketing applications. This also gives a strong value proposition in regards to brand recognition and overall brand appeal amongst the Canadian marketplace.