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Refreshed identity and experience design for Tasty Indian Bistro — one of Metro Vancouver's most-loved Indian dining destinations.
tastyindianbistro.comTasty Indian Bistro is one of Metro Vancouver's most-loved Indian fine-dining destinations, with sub-brands Tasty Indian Kitchen and Tasty Indian Lounge. Evolve led a comprehensive visual identity system built for national expansion.
A multi-format restaurant family with strong regional loyalty needed an identity system that could carry across fine dining, casual, and lounge formats — and scale into new Canadian markets without losing the founder's voice.
We built a single visual identity system with format-specific variants, then produced a brand essence film on the Red Epic Dragon 6K to demonstrate the dining experience in a way still imagery could not. Photographic styling captured the amalgamation of North American and Indian culture that defines the brand.
A scalable identity system, a brand film that operates as a sales tool for catering and franchise conversations, and a unified visual story across every Tasty format.
Deliverables
- —Brand identity system (3 formats)
- —Brand essence film
- —Photography library
- —Menu + packaging systems
Comprehensive Brand Visual Identity System for Tasty Indian Bistro and the sub brands (Tasty Indian Kitchen + Tasty Indian Lounge). We identified the best design trends, and smartest long term design investments for the Tasty Indian Bistro brand, when expanding nationally.
Conceptualized by Mr. Avtar Saini, the legendary hotelier from Gujarat (India), Tasty Indian Bistro is the precise answer to authentic Indian hospitality. The decor and experience in all of therestaurants is luxurious and befits the fine dining space. The owners and management regulate a very high standard of “guest” services. Corporate culture and “guest” services is treated with very high regard.
The goal was to amalgamate North American and Indian culture in a way that had never been done before. By shooting film with the Red Epic Dragon 6K, we captured the brand essence and demonstrated a photographic styling that immediately conveys the Tasty experience.
We create brand recognition by emphasizing the sheer quality of services, professionalism, resources, team of expertise, and success acquired by Tasty Indian Bistro. The best way to demonstrate quality is through visually engaging film production. By utilizing state of the art camera technology, editing techniques, colour grading, shot styling and lighting preparation, we achieved a specialized, fine dining, experiential brand video. A brand essence video is highly engaging and effective as a sales tool for sales reps and marketing applications. This also gives a strong value proposition in regards to brand recognition and overall brand appeal amongst the Canadian marketplace.
Experience with the Big Brands.
Brad Sherwin led brand and experience design for Tasty Indian Bistro.
Modern Indian Hospitality
When launching a national campaign Tasty needed an identity that could carry both heritage and ambition. We built a system that honours family roots while letting the brand grow confidently into catering, retail, and new locations.