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Created the brand and in-restaurant system for Nikkei Ramenya — a Japanese-Peruvian ramen concept rooted in craft and culture.
nikkeiramenya.comNikkei Ramenya is a Japanese-Peruvian ramen concept founded in Courtenay, BC in 2016. Evolve built the brand and in-restaurant system, plus the retail packaging now sold across Vancouver Island grocers.
Nikkei cuisine has real cultural history — Japanese immigrants in Peru creating a fusion over generations. The brand had to honor that lineage without becoming a costume.
We let the culinary story lead. Typography and material choices feel earned rather than borrowed. Packaging carries the same care as the in-restaurant experience so retail buyers get a true read of the brand.
A unified system across the Courtenay restaurant and a packaged ramen line distributed at Vancouver Island grocers.
Nikkei Ramenya began on a sunny October day in 2016. Inspired by the shops of Vancouver, LA, and Tokyo, and driven by their love of noodles, Greg and Erin Masuda served the first bowl of authentic, scratch-made ramen that Vancouver Island had ever seen.
Six years and 40 flavours later, Nikkei Ramen-ya still bustles; if you can’t make it to our shop in Downtown Courtenay, you can now find our ramen at your local Vancouver Island grocer.
Experience with the Big Brands.
Brad Sherwin designed brand and environment for Nikkei Ramenya.
Japanese-Peruvian Ramen
When launching a national campaign Nikkei is a fusion with real history. Our brand work let the culinary story lead, with type and material choices that feel earned rather than borrowed.