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Senior Marketing Director Brad Sherwin was the Marketing Director at A&W Canada for 3 years. He was a part of iconic campaigns in Canada.
aw.caA&W Canada is one of the country's most-loved QSR brands. Our Senior Marketing Director Brad Sherwin served as Marketing Director, Sales Promotion at A&W from 2001 to 2004 — leading some of the most recognized campaigns of that era. That insider perspective informs how Evolve approaches national brand work today.
QSR campaigns at national scale demand precision: media weight has to map to franchise readiness, creative has to perform across 30+ markets, and every dollar of promotional lift has to be defensible against same-store baselines.
We treat every national campaign as a measured system — discovery brief, segmentation, creative platform, market-by-market media plan, and a weekly reporting cadence that ties spend to traffic. The methodology was built inside A&W and has been refined across every campaign Evolve has shipped since.
Brad's involvement in A&W's communication function during the early 2000s established a foundational planning rigor that still defines how Evolve scopes national programs.
Senior Marketing Director Brad Sherwin was the Marketing Director at A&W Canada for 3 years. He was a part of iconic campaigns in Canada.
Brad Sherwin served as Marketing Director, Sales Promotion from 2001 – 2004.
When launching a national campaign it is critical to do it with someone who has been there and done that. With Brad’s integral involvement in the communication department in the early 2000’s, a foundational understanding that was lent to our agency was established.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Experience with the Big Brands.
Brad Sherwin served as Marketing Director, Sales Promotion from 2001 – 2004.
Big Budget Marketing Campaigns
When launching a national campaign When launching a national campaign it is critical to do it with someone who has been there and done that. With Brad's integral involvement in the communication department in the early 2000's, a foundational understanding that was lent to our agency was established.