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- Marketing Strategy
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Senior Marketing Director Brad Sherwin was the Marketing Director at A&W Canada for 3 years. He was a part of iconic campaigns in Canada.
aw.caA&W Canada is one of the country's most-loved QSR brands — a company that has out-innovated its category by moving to grass-fed beef, dropping antibiotics and hormones from its supply chain, and building a modern identity on top of a genuine 1950s heritage. Our Senior Marketing Director Brad Sherwin served as Marketing Director, Sales Promotion at A&W from 2001 to 2004, leading some of the most recognized campaigns of that era. That insider perspective informs how Evolve approaches national brand work today.
QSR campaigns at national scale demand precision: media weight has to map to franchise readiness, creative has to perform across 30+ regional markets with different unit economics, and every dollar of promotional lift has to be defensible against same-store baselines. A misfired promotion doesn't just miss its number — it upsets the operator network for a quarter.
We treat every national campaign as a measured system — discovery brief, audience segmentation, creative platform, market-by-market media plan, and a weekly reporting cadence that ties spend to traffic and same-store lift. The methodology was built inside A&W in the early 2000s and has been refined across every national campaign Evolve has shipped since. Where the Teen Burger, Papa Burger, and Mama Burger names — a lineage dating back to the original 1956 Winnipeg drive-in — provide the emotional inheritance, the operating rigor comes from the marketing discipline built inside the head office.
Brad's involvement in A&W's communication function during the early 2000s established a foundational planning rigor that still defines how Evolve scopes national programs. Every large-format campaign the agency has shipped since — QSR, retail, financial services — inherits the same discovery → segmentation → measured-media → weekly-reporting spine.
Deliverables
- —National campaign strategy
- —Media weight modelling by market
- —Same-store lift reporting frameworks
- —Creative development + platform work
- —Franchise communication toolkits
The product story
Menu items with real inheritance — the Teen Burger family traces back to the 1956 Winnipeg drive-in and remains the anchor of the brand's Canadian identity.
Heritage & brand equity
The 1970s drive-in era is more than a nostalgia asset — it's an emotional inheritance the brand keeps live in every campaign.
Senior Marketing Director Brad Sherwin was the Marketing Director at A&W Canada for 3 years. He was a part of iconic campaigns in Canada.
Brad Sherwin served as Marketing Director, Sales Promotion from 2001 – 2004.
When launching a national campaign it is critical to do it with someone who has been there and done that. With Brad’s integral involvement in the communication department in the early 2000’s, a foundational understanding that was lent to our agency was established.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Experience with the Big Brands.
Brad Sherwin served as Marketing Director, Sales Promotion from 2001 – 2004.
Big Budget Marketing Campaigns
When launching a national campaign When launching a national campaign it is critical to do it with someone who has been there and done that. With Brad's integral involvement in the communication department in the early 2000's, a foundational understanding that was lent to our agency was established.
