Services
- Event Marketing
- Local Media
- Broadcast Support
- Fan Activation
Products
Delivered local event marketing and fan-activation creative for UFC's return to Rogers Arena in Vancouver — supporting ticket sales, in-city media, and matchweek broadcast promo.
ufc.comEvolve delivered the full local push for UFC's return to Rogers Arena in Vancouver in 2016 — running photography, video, marketing, web, event promotion and on-the-ground development from announcement day through to the final horn. One of the largest UFC nights the city had hosted, executed with a local team on a matchweek clock.
A UFC fight night is one of the most compressed sports-marketing windows in the business. From main-card announcement to fight night is a matter of weeks — every hour of press, weigh-in, fan-fest and broadcast has to convert to ticket demand, PPV sign-ups and long-tail content the sport can use for years. Vancouver hadn't hosted the UFC at this scale in years, so we were rebuilding the fan pipeline in the city at the same time we were selling the event.
We ran it as a single integrated production. A photo + video unit covered every touchpoint — fighter arrivals, open workouts, ceremonial weigh-ins, press conferences, walkouts and octagon action — feeding a rolling social and PR pipeline. The marketing side layered transit and OOH across downtown, radio integrations with Vancouver sports talk, and fighter-led social cuts localised for Canadian audiences. Web and ticketing pages were built for matchweek traffic, and on the day we ran the fan festival outside Rogers Arena, wrangled broadcast logistics, and produced the recap and archive assets UFC and its partners continued using afterwards.
The event delivered a near-capacity gate at Rogers Arena, a top-tier Canadian pay-per-view number, and a full library of photography and video that lived far past fight week. It re-established Vancouver as a UFC market and became a reference point for how we run large-scale live-event campaigns.
Deliverables
- —Event photography (arrivals, workouts, weigh-ins, fight night)
- —Video production + broadcast-ready recap
- —Marketing campaign (OOH, transit, radio, social)
- —Fight-week web presence + ticketing pages
- —Event promotion & PR across Vancouver media
- —On-site event development & fan festival production
- —Broadcast logistics support at Rogers Arena
- —Archive asset delivery for post-event usage
Fight night — Rogers Arena
House lights down, spotlights on the octagon. The main-event pull that made every earlier touchpoint worth it.
Matchweek — press & weigh-ins
Every day of fight week fed the marketing engine — arrivals, open workouts, press conferences, ceremonial weigh-ins.
Marketing — city-wide push
Transit shelters, building wraps, radio and social — a coordinated downtown Vancouver takeover in the two weeks before the bell.
Fan festival & broadcast
The event kept going outside the arena. A free fan festival on the Rogers Arena plaza, and a full broadcast compound feeding the world.
Experience with the Big Brands.
Brad Sherwin led local event marketing for UFC Vancouver at Rogers Arena.
Fight Night, Vancouver
When launching a national campaign A UFC card in Vancouver drives a huge civic moment but a very short sales window. Our work compressed matchmaker announcements, fighter-led social cuts, transit takeovers, and radio into a two-week push that helped drive one of the highest gate numbers of the year for the promotion in Canada.