Services
- Film Production
- Identity
- Storytelling
- Web
Products
Created legacy storytelling for the Canucks Alumni — honoring history while building a forward-looking brand platform.
canucksalumni.comThe Canucks Alumni is a legacy organization representing former players of the Vancouver Canucks. Evolve joined on a pro-bono basis to help the alumni unify their digital communications and broker a long-term partnership with The Cooperators Insurance.
A historic organization with deep roots needed to modernize its digital presence without losing the personal storytelling that gives it meaning. Decisions had to balance the voices of dozens of alumni members with the operational needs of a small staff.
We led a quiet, structural overhaul — mission statement, brand positioning, partnership development with The Cooperators, and a content approach centered on player-led stories. The system was designed to be maintained by a non-design team.
A unified digital platform, a sponsorship relationship that funded community programming, and a content cadence the alumni team continues to run today.
Deliverables
- —Mission statement
- —Brand positioning
- —Sponsorship development
- —Consulting
- —Pro-bono creative
Mission StatementBrand PositioningNew PartnershipsConsultingPro Bono
Evolve was responsible for binding the organization towards common goals, in a new day and age.
The Canucks Alumni is a historic legacy organization. The past alumni players from the Vancouver Canucks required some unity in making certain digital decisions. Evolve joined forces on a pro bono basis, to support healthy change in the organization. We helped build the relationship between The Cooperators Insurance, and the Canucks Alumni.
Legacy Organizations Updating their Digital Communications Strategy
Experience with the Big Brands.
Brad Sherwin produced legacy films and identity work with the Canucks Alumni organization.
Legacy Storytelling
When launching a national campaign Hockey is heritage in Vancouver. Our work captured personal stories from alumni while building an identity system that connects generations of fans to the community work the organization leads today.