Services
- Film Production
- Script Development
- Tone of Voice
Company
United Way required pro bono work to create a script and TV ready commercial. The RED Epic camera was utilized to capture a minimal but beautiful sense of depth and realism.
unitedway.caEvolve produced a TV-ready commercial for United Way BC on a pro-bono basis — a quiet, single-image piece about child poverty in British Columbia.
Non-profit messaging often falls into one of two traps: emotional overload or statistical detachment. United Way needed something that landed quietly enough to be remembered.
We wrote a script built around a single image — a child's drawing on a kitchen table — and shot it on the RED Epic camera to give the frame the weight and depth of cinema, not advertising. Sound design was kept minimal so the visual and the voiceover could do the work.
The spot aired in BC market television and has been used by the United Way BC team in donor presentations since.
United Way required pro bono work to create a script and TV ready commercial. The RED Epic camera was utilized to capture a minimal but beautiful sense of depth and realism.
Experience with the Big Brands.
Brad Sherwin led the creative and production for United Way's pro bono campaign.
For Too Many Kids, This Is A Reality
When launching a national campaign the United Way BC pro bono commercial was built around a single quiet image — a child's drawing on a kitchen table — letting craft and restraint carry the emotional weight of the message.