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Vancouver Canucks case study

Content Production, Social Media, Digital Campaigns, Fan Experience by Evolve Branding, Vancouver.

Vancouver Canucks project imagery

Services

  • Content Production
  • Social Media
  • Digital Campaigns
  • Fan Experience

Products

Contributed to Vancouver Canucks brand and content moments, from playoff campaign creative to community-facing activations for one of the NHL's most iconic Canadian franchises.

canucks.com
Year
Selected engagements
Industry
Sport, NHL Franchise
Engagement
Campaign-based
Our Role
Content production, social, campaign creative
By Evolve Branding StudioVancouver, BCFirst published Selected engagementsUpdated August 2026

Contributed content and campaign work for the Vancouver Canucks, from playoff-anthem creative to community-facing activations across one of the NHL's most iconic Canadian franchises.

01, Challenge

The Canucks brand carries generations of Vancouver identity. Any content contribution has to respect that history while feeling native to how fans consume hockey today.

02, Approach

Cinematic playoff-style creative paired with grounded community storytelling. Social-first cuts built for the way modern hockey fans watch and share the game.

03, Outcome

Campaign moments that landed inside the fan conversation and community pieces that connected the franchise to the city block by block.

NHL
League
Vancouver
Market
Campaign + Community
Format
Brand + Fan
Focus

Experience with the Big Brands.

Brad Sherwin contributed content and campaign work for the Vancouver Canucks.

This Is Hockey In Vancouver

When launching a national campaign The Canucks brand carries generations of Vancouver identity. Our contributions to campaign creative and fan-facing content leaned into that history, from anthem-style playoff pieces to community storytelling that connects the franchise to the city block by block.

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