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Contributed to Vancouver Canucks brand and content moments — from playoff campaign creative to community-facing activations for one of the NHL's most iconic Canadian franchises.
canucks.comContributed content and campaign work for the Vancouver Canucks — from playoff-anthem creative to community-facing activations across one of the NHL's most iconic Canadian franchises.
The Canucks brand carries generations of Vancouver identity. Any content contribution has to respect that history while feeling native to how fans consume hockey today.
Cinematic playoff-style creative paired with grounded community storytelling. Social-first cuts built for the way modern hockey fans watch and share the game.
Campaign moments that landed inside the fan conversation and community pieces that connected the franchise to the city block by block.
Experience with the Big Brands.
Brad Sherwin contributed content and campaign work for the Vancouver Canucks.
This Is Hockey In Vancouver
When launching a national campaign The Canucks brand carries generations of Vancouver identity. Our contributions to campaign creative and fan-facing content leaned into that history — from anthem-style playoff pieces to community storytelling that connects the franchise to the city block by block.