PharmGreens case study
Brand Identity, Packaging, E-commerce UI/UX, Digital Optimization by Evolve Branding, Vancouver.
Services
- Brand Identity
- Packaging
- E-commerce UI/UX
- Digital Optimization
Products
Built PharmGreens' brand system, packaging, and e-commerce experience, positioning the wellness line for both DTC and pharmacy-channel retail.
pharmgreens.comBuilt PharmGreens' identity, packaging and storefront, positioned to sit as comfortably on pharmacy shelves as in a DTC unboxing.
Dual-channel wellness brands lose either the clinical trust or the lifestyle warmth. PharmGreens needed both, legible enough for pharmacy, warm enough for DTC.
Identity system stripped to clinical clarity with warm secondary palette. Packaging engineered for pharmacy planogram and DTC unboxing. Storefront rebuilt around ingredient transparency, subscription capture and mobile-first purchase flow.
A brand ready for retail buyers and DTC scale simultaneously, with a storefront tuned for subscription conversion.
Deliverables
- , Brand identity + verbal system
- , Packaging (pharmacy + DTC parity)
- , Shopify storefront rebuild
- , Subscription-first checkout
Experience with the Big Brands.
Brad Sherwin launched brand, packaging and e-commerce for PharmGreens wellness.
Wellness You Can Read In Seconds
When launching a national campaign PharmGreens sits between apothecary and lifestyle wellness. We stripped the identity down to something clinical enough for pharmacy shelves and warm enough for the DTC unboxing, then rebuilt the storefront around ingredient clarity, subscription capture, and mobile-first purchase flow.
