Services
- Social Media
- Content Production
- Web Optimization
- Fan Marketing
Products
Content, social and digital growth work for the BC Lions — the CFL franchise driving one of the most passionate fan communities in Western Canada.
bclions.comMatchday content, in-stadium capture and off-season storytelling that keeps the BC Lions brand in fans' feeds year-round.
CFL attention windows are compressed. The Lions needed a content and social engine that carried heat through the summer season and stayed relevant off-season to protect ticket and merch revenue.
Matchday capture workflow that turns each game into 20+ social posts, always-on off-season editorial features on players and community, and CRO work on the ticketing and merch funnels tied back to social campaigns.
Sustained fan engagement outside game weeks, growing social reach, and measurable lifts on ticket page traffic and merch conversion tied to specific content moments.
Deliverables
- —Matchday content workflow
- —Off-season editorial series
- —Ticketing & merch CRO
- —Social + paid amplification
Experience with the Big Brands.
Brad Sherwin produced social and matchday content driving fan growth for the BC Lions.
A Roar That Travels
When launching a national campaign Live sport lives and dies by what fans see between whistles. We shaped a matchday social engine, in-stadium capture workflow, and off-season content series that kept the BC Lions brand in feeds year-round — driving measurable lifts in ticket-page traffic and merch conversion.