Services
- Feature Film Marketing
- Regional Publicity
- Creative Assets
Products
Supported regional publicity and creative-asset production for the theatrical release of X2: X-Men United — one of the defining Marvel-based feature films of its era, shot in part in Vancouver.
marvel.comX2: X-Men United opened at #1 at the North American box office and helped define the modern superhero film era. Evolve supported regional publicity and creative-asset production for the film's Vancouver production and release windows.
A tentpole comic-book release requires precise coordination between studio marketing, local publicists, exhibitors, and the press — especially in a city that hosted a significant portion of the production.
Regional press-event support, exhibitor-facing creative for BC-area theatres, and on-the-ground publicity coordination during location shoots and the release window.
X2 opened to a franchise-record weekend for the property at the time and remained a critical and commercial cornerstone of the early-2000s superhero-film revival.
Key art direction
Experience with the Big Brands.
Brad Sherwin supported theatrical publicity for X2: X-Men United, filmed in Vancouver.
Mutants, Unleashed
When launching a national campaign X2 opened at #1 at the North American box office and broke opening-weekend records for a Marvel property at the time. Our contribution focused on Vancouver-region publicity, exhibitor-facing creative, and press-event support during the film's local production and release windows.