Services
- Brand Activation
- Hospitality
- Content
- Launch
Products
Supported MOTT 32's Vancouver presence with launch creative and ongoing brand activation work for the globally renowned Chinese fine dining group.
mott32.comMOTT 32 is one of the most awarded Chinese fine dining brands in the world, with locations from Hong Kong to Las Vegas. Evolve supported the Vancouver opening — translating a global luxury standard into a market-specific launch that felt local, considered, and immediately credible.
Vancouver has a sophisticated and deeply informed Chinese dining audience. A global luxury brand parachuting in risks reading as imported and impersonal. MOTT 32 needed a launch that respected the city's culinary literacy while protecting the brand's international design language — and a content engine that could keep the restaurant top-of-mind well past opening week.
We led a launch program built around three pillars: a press preview series for Vancouver food media, a content library of dish-led editorial photography shot in the room, and a tightly produced opening film capturing the design and culinary detail that the brand is known for. Every asset was built modularly so the restaurant's local team could keep producing in-voice after launch.
MOTT 32 Vancouver opened to a fully booked first six weeks, achieved Michelin Guide selection in its first eligible cycle, and the content library produced for launch is still being deployed across the brand's social channels two years later.
Deliverables
- —Launch creative platform
- —Editorial dish photography library
- —Opening film + cutdowns
- —Press preview program
- —Social content templates for in-house team
Experience with the Big Brands.
Brad Sherwin produced launch and activation work for MOTT 32 Vancouver.
Fine Dining Activation
When launching a national campaign MOTT 32 is one of the most awarded Chinese restaurant brands in the world. Our role was to translate its global standard into a launch that felt local, considered, and immediately credible.