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Built the brand and digital ordering experience for TopinTown Pizza — a Vancouver-born pizzeria known for wood-fired Neapolitan pies and late-night reliability.
topintownpizza.comTopinTown Pizza is a Vancouver-born wood-fired pizzeria competing on craft against national delivery chains. Evolve built the brand and the digital ordering flow from the ground up.
Independent pizza can't out-spend the majors. TopinTown needed a brand that would earn word of mouth on Instagram and a mobile ordering experience that got a hungry customer fed in as few taps as possible.
Punchy typography, honest ingredient sourcing stories, and box design that photographs well. On the digital side, a mobile-first ordering funnel with reorder-in-one-tap and pickup/delivery parity.
TopinTown's mobile order share climbed past a majority of transactions within a year, and Google reviews saw a marked uplift as unboxing photos started spreading on social.
The pie
Experience with the Big Brands.
Brad Sherwin shaped brand, box design, and digital ordering for TopinTown Pizza.
The Best Slice in Town
When launching a national campaign TopinTown competes on craft against national chains with much bigger budgets. Our brand work leaned into that David-vs-Goliath energy — punchy typography, honest ingredient stories, and a mobile-first ordering flow that gets you fed in under three taps.
