Services
- Brand Identity
- E-commerce
- Editorial Content
- Launch
Products
Partnered with A Select Few on brand identity and Shopify e-commerce for their curated menswear and lifestyle label out of Vancouver.
aselectfew.coA Select Few is a curated Vancouver-based menswear and lifestyle label. Evolve built the brand system and Shopify storefront and continues to produce seasonal editorial content.
The founding team wanted to sell restraint in a category built on shouting. The brand needed to feel like a personal recommendation rather than a marketing broadcast.
Editorial typography, quiet product photography lit like a magazine, and product pages that read as short essays. The Shopify build focuses on story-first landing pages with subtle add-to-cart affordances.
Session duration on the storefront runs well above e-commerce benchmarks for the category, and the newsletter has become the label's highest-converting channel.
Editorial
Experience with the Big Brands.
Brad Sherwin built brand and e-commerce for A Select Few menswear.
Menswear, Considered
When launching a national campaign A Select Few sells restraint. Our identity paired editorial typography with quiet product photography so every drop reads like a curated recommendation from a trusted friend — not a marketing broadcast.
