Brand Visual IdentityMission StatementWeb DesignUI/UX DesignFilm ProductionWeb DevelopmentProposal Development

Established in 1970, Dowco’s history, heritage, and ongoing success can be explained simply – at the Dowco Group they believe in our services and products. As one of the world’s largest steel detailers, the company has built with the following brands: Google, Amazon, NASA, One World Trade Center, Bill and Melinda Gates Foundation, Mercedes-Benz, and many others.

Dowco required a new look and feel, and a new brand heartbeat. We started at the core, researching the companies history since it’s inception in the 70’s. Hundreds of collective hours were poured into understanding what made the company special, and what truly made the brand different against the competition. It was the innovative spirit of each and every staff member. There was no culture… There was a spirit. And this shone in each and every one of Dowco’s unique solutions to incredibly complex challenges. ‘Some say it can’t be done, we think differently.’ Their tagline said it all, and we slightly repositioned the tag to say ‘If you want to see the future of construction, watch Dowco.’

The Dowco icon was developed within a grid system that must always be present in the representation of the brand. The logo below, (‘Fig. 1’) design grid showcases the grid, and the dimensions of the mark.