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Worked with Dowco — a long-standing Vancouver real estate developer — on brand and project marketing for their residential portfolio.
dowco.comEstablished in 1970, Dowco is one of the world's largest steel detailers — having worked on projects for Google, Amazon, NASA, One World Trade Center, the Gates Foundation, and Mercedes-Benz. Evolve led a brand refresh and digital rebuild.
A 50-year-old engineering firm with extraordinary project credentials needed a brand that read as modern and innovative without losing the calm authority that wins enterprise work.
Hundreds of hours of research went into understanding what made Dowco different — and the answer was the innovative spirit of every staff member. We slightly repositioned the existing tagline to 'If you want to see the future of construction, watch Dowco.' The icon was developed on a strict grid system that governs every brand application.
A modernized brand and digital platform that carries Dowco's heritage into the next generation of enterprise construction conversations.
Deliverables
- —Brand visual identity
- —Mission statement
- —Web design + development
- —UI/UX design
- —Film production
- —Proposal development
Brand Visual IdentityMission StatementWeb DesignUI/UX DesignFilm ProductionWeb DevelopmentProposal Development
Established in 1970, Dowco’s history, heritage, and ongoing success can be explained simply – at the Dowco Group they believe in our services and products. As one of the world’s largest steel detailers, the company has built with the following brands: Google, Amazon, NASA, One World Trade Center, Bill and Melinda Gates Foundation, Mercedes-Benz, and many others.
Dowco required a new look and feel, and a new brand heartbeat. We started at the core, researching the companies history since it’s inception in the 70’s. Hundreds of collective hours were poured into understanding what made the company special, and what truly made the brand different against the competition. It was the innovative spirit of each and every staff member. There was no culture… There was a spirit. And this shone in each and every one of Dowco’s unique solutions to incredibly complex challenges. ‘Some say it can’t be done, we think differently.’ Their tagline said it all, and we slightly repositioned the tag to say ‘If you want to see the future of construction, watch Dowco.’
The Dowco icon was developed within a grid system that must always be present in the representation of the brand. The logo below, (‘Fig. 1’) design grid showcases the grid, and the dimensions of the mark.
Experience with the Big Brands.
Brad Sherwin led brand and project marketing for Dowco's developments.
Residential Project Marketing
When launching a national campaign Dowco's reputation is built over decades, not launches. Our brand work made that heritage legible to a new generation of buyers without losing the calm authority the company is known for.