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Built brand and digital presence for RTO Homes — a rent-to-own housing platform helping families build a path to ownership.
rtohomes.comRTO Homes is a rent-to-own housing platform helping families build a path to ownership. Evolve was commissioned to build the name, brand, and go-to-market strategy.
The company had operated as 'Vancouver Rent to Own' for years and needed a stronger, more trustable national brand to compete with traditional mortgage paths.
We developed the new name, logo, strategy, mission statement, and website to position RTO Homes as an entirely new way of buying a home.
A platform positioned for national rollout with a clearer story for families, lenders, and partners.
Name GenerationBrand Visual IdentityMarketing StrategyWeb Design + DevelopmentMarketing Strategy
Evolve was commissioned with building the name and brand visual identity for RTO Homes Canada. With many rent to own options across Canada, our ffirm was tasked with making a bigger and more trustable brand.
Evolve developed RTO Homes from name generation, logo development, brand strategy, and go to market strategy.
RTO Homes is a company that has evolved over the years since 1997. For the past several years, the moniker Vancouver Rent to Own was used. The company required a brand refresh and corporate identity that was strong in the marketplace.
Experience with the Big Brands.
Brad Sherwin shaped brand and digital experience for RTO Homes.
A Path To Ownership
When launching a national campaign RTO Homes is unlocking ownership for families priced out of traditional mortgages. Our brand work led with empathy and clarity, making a complex financial product feel approachable and honest.