The role
Tanner Brown works at evolve as a head of social, a role that begins long before execution: shaping the brief, bringing specialist judgment into the room early, and protecting the quality of the idea all the way through delivery.
Head of Social
Tanner Brown
Head of Social at evolve, building viral campaigns, growth systems, and personal brands. Tanner specializes in turning attention into revenue across lifestyle, consumer, and company brands.
Full profile
Tanner Brown is Head of Social at evolve, where he architects the campaigns, content systems, and community moments that make brands impossible to ignore.
His work sits at the intersection of viral social media campaigns, growth hacking, and sales-driven storytelling. He has built audiences and revenue streams for lifestyle brands, personal brands, and company pages by combining platform-native creativity with rigorous testing and monetization strategy.
Tanner believes social media is no longer a distribution channel, it is the primary brand experience. Every post, story, and reply is an opportunity to earn attention, trust, and conversion. He designs content engines that turn followers into customers and customers into advocates.
At evolve, Tanner leads the studio's organic growth practice: platform strategy, creator partnerships, viral campaign development, and the personal branding systems that help founders and executives become category voices.
In depth
The person behind the practice.
A closer look at Tanner Brown's role, working philosophy, experience, and contribution to evolve.
The practice
Tanner's practice brings together viral social media campaigns, growth hacking and audience acquisition, sales-driven content and monetization, and a broader set of connected capabilities. This range makes the work more integrated: strategic decisions inform execution, and execution continuously sharpens the strategy.
Perspective
That perspective is grounded in work spanning head of social, evolve; social media growth lead for lifestyle and consumer brands; viral campaign development across instagram, tiktok, and youtube. At evolve, that experience is applied collaboratively across strategy, creative, production, technology, and client service.
Impact
Built viral campaigns that drive measurable follower and revenue growth. Specializes in turning attention into sales for lifestyle and personal brands. Leads evolve's organic social and creator partnership practice. These are not isolated accomplishments; they shape how Tanner approaches the next brief, builds trust with collaborators, and raises the standard of the finished work.
Expertise
- Viral social media campaigns
- Growth hacking and audience acquisition
- Sales-driven content and monetization
- Lifestyle brand positioning
- Personal branding for founders and executives
- Company social media growth and operations
- Creator and influencer partnership strategy
- Short-form video and platform-native content
Experience
- Head of Social, evolve
- Social media growth lead for lifestyle and consumer brands
- Viral campaign development across Instagram, TikTok, and YouTube
- Personal brand growth and executive content strategy
Highlights
- Built viral campaigns that drive measurable follower and revenue growth
- Specializes in turning attention into sales for lifestyle and personal brands
- Leads evolve's organic social and creator partnership practice
