In depth
The person behind the practice.
A closer look at Lisa Metz's role, working philosophy, experience, and contribution to evolve.
The role
Lisa Metz works at evolve as a creative director, and as partner, because the work rarely respects a single job description. The creative director role sets the direction, the partner role protects the craft, and together they keep ambitious ideas moving from the first conversation through to delivery.
The practice
Lisa's practice brings together brand identity systems and visual language, typography, editorial, and print design, film production and on-set art direction, and a broader set of connected capabilities. This range makes the work more integrated: strategic decisions inform execution, and execution continuously sharpens the strategy.
Perspective
That perspective is grounded in work spanning creative director & partner, evolve; lead designer on brand programs for paradox hotels, a&w, tasty indian bistro, and more; executive producer on evolve's in-house film and photography work. At evolve, that experience is applied collaboratively across strategy, creative, production, technology, and client service.
Impact
17+ years of design leadership across print, digital, and motion. Sets the studio-wide craft standard for typography and layout. These are not isolated accomplishments; they shape how Lisa approaches the next brief, builds trust with collaborators, and raises the standard of the finished work.