In depth
The person behind the practice.
A closer look at Brad Sherwin, MBA's role, working philosophy, experience, and contribution to evolve.
The role
Brad Sherwin, MBA works at evolve as a senior marketing director, and as partner, because the work rarely respects a single job description. The senior marketing director role sets the direction, the partner role protects the craft, and together they keep ambitious ideas moving from the first conversation through to delivery.
The practice
Brad's practice brings together national marketing strategy and category planning, franchise and multi-location marketing systems, media planning, buying, and mix modelling, and a broader set of connected capabilities. This range makes the work more integrated: strategic decisions inform execution, and execution continuously sharpens the strategy.
Perspective
That perspective is grounded in work spanning senior marketing director & partner, evolve; marketing director, a&w food services of canada; senior marketing roles on volkswagen and yokohama tire. At evolve, that experience is applied collaboratively across strategy, creative, production, technology, and client service.
Impact
Led national campaigns for one of Canada's largest QSR brands. Combines MBA-trained strategy with 30+ years of executional craft. These are not isolated accomplishments; they shape how Brad approaches the next brief, builds trust with collaborators, and raises the standard of the finished work.