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Brad Sherwin, MBA
Senior Marketing Director, Partner

Brad Sherwin, MBA

Former A&W Marketing Director with extensive experience leading large-scale campaigns for brands like Volkswagen and Yokohama Tire. Brad combines an MBA-trained strategic lens with decades of executional craft, building marketing programs that move audiences and grow categories.

Full profile

Brad Sherwin is a Senior Marketing Director and Partner at evolve, with more than three decades of experience building and running large-scale marketing programs for national brands.

As former Marketing Director at A&W Canada, he led one of the country's most-watched QSR marketing operations. He now brings that operator-side rigour, media planning, category strategy, franchise coordination, and measurement, to evolve's most complex client engagements.

In depth

The person behind the practice.

A closer look at Brad Sherwin, MBA's role, working philosophy, experience, and contribution to evolve.

The role

Brad Sherwin, MBA works at evolve as a senior marketing director, and as partner, because the work rarely respects a single job description. The senior marketing director role sets the direction, the partner role protects the craft, and together they keep ambitious ideas moving from the first conversation through to delivery.

The practice

Brad's practice brings together national marketing strategy and category planning, franchise and multi-location marketing systems, media planning, buying, and mix modelling, and a broader set of connected capabilities. This range makes the work more integrated: strategic decisions inform execution, and execution continuously sharpens the strategy.

Perspective

That perspective is grounded in work spanning senior marketing director & partner, evolve; marketing director, a&w food services of canada; senior marketing roles on volkswagen and yokohama tire. At evolve, that experience is applied collaboratively across strategy, creative, production, technology, and client service.

Impact

Led national campaigns for one of Canada's largest QSR brands. Combines MBA-trained strategy with 30+ years of executional craft. These are not isolated accomplishments; they shape how Brad approaches the next brief, builds trust with collaborators, and raises the standard of the finished work.

Expertise
  • National marketing strategy and category planning
  • Franchise and multi-location marketing systems
  • Media planning, buying, and mix modelling
  • Brand-to-performance measurement
Experience
  • Senior Marketing Director & Partner, evolve
  • Marketing Director, A&W Food Services of Canada
  • Senior marketing roles on Volkswagen and Yokohama Tire
Education
  • MBA, marketing and strategy
Highlights
  • Led national campaigns for one of Canada's largest QSR brands
  • Combines MBA-trained strategy with 30+ years of executional craft