TELUS × Ledcor Fiber case study
Campaign Direction, Field Documentary, Print, Community Comms by Evolve Branding, Vancouver.
Services
- Campaign Direction
- Field Documentary
- Community Comms
Products
Produced the campaign creative and community communications for TELUS' PureFibre expansion, a multi-year fiber-optic infrastructure rollout delivered in partnership with Ledcor across British Columbia and Alberta.
telus.com/purefibreTELUS' PureFibre expansion is one of the largest private infrastructure investments in Western Canada. Evolve produced the campaign creative and community communications supporting the multi-year buildout, delivered in partnership with Ledcor.
The rollout needed to explain a highly technical infrastructure project, trenching, splicing, hut activation, to homeowners on the street where the work was happening, while also serving TELUS' brand team, Ledcor's field teams, and municipal stakeholders.
Documentary photography and video of Ledcor crews on the ground across BC and Alberta, paired with resident-facing print explaining the timeline, disruption, and end benefit for each activation window.
Community complaint volume during activation windows fell materially versus prior rollouts, and the residential fibre adoption rate in newly-lit neighbourhoods came in ahead of forecast.
In the field
Experience with the Big Brands.
Brad Sherwin directed the TELUS × Ledcor PureFibre expansion campaign across BC and Alberta.
Fibre to Every Front Door
When launching a national campaign The PureFibre buildout is one of the largest private infrastructure investments in Western Canada. Our campaign wove field-shot documentary of Ledcor crews trenching through mountain corridors together with resident-facing communications explaining what the upgrade would mean for their street, technical scale told through a very human lens.
