Services
- Brand Refresh
- Menu Systems
- Food Photography
- Web
Products
Refreshed Tandoori King — a beloved South Asian restaurant institution serving the Lower Mainland since the 1980s — with a modern brand system and updated menu design.
tandooriking.comTandoori King has served the Lower Mainland since the 1980s. Evolve was brought in to modernize the identity without alienating four decades of loyal regulars.
The kitchen was still exceptional, but the brand had drifted — mismatched menu design across locations, inconsistent signage, and a website that hid the food. Sales were plateauing against newer competitors with slicker digital presence.
We led with the food. New in-restaurant photography, a cleaner menu architecture organised by cooking method (tandoor, curry, biryani, tawa), and a website that opens on the food rather than a hero video. The wordmark was gently modernised — same colour equity, tighter proportions.
In-store average check climbed after the menu redesign, and online orders through the refreshed site grew steadily in the six months following launch.
Food photography
Experience with the Big Brands.
Brad Sherwin led the modern brand refresh for Tandoori King restaurants.
Heritage on the Grill
When launching a national campaign Tandoori King had four decades of loyal regulars and a menu everyone in the community could recite. Our refresh honoured the family story while introducing a cleaner menu architecture, elevated food photography, and a website that finally does the food justice.
