Services
- Global Tour Sponsorship
- Music Marketing
- Live Content
- Brand Activation
Products
Our partner led creative on a global music tour sponsored and partnered with Pepsi — activating stages, fan experiences, and content capture across international markets.
pepsi.comOur partner worked on a global music tour sponsored and partnered with Pepsi — shaping how the brand showed up on stage, in fan experiences, and in the content that traveled across international markets.
Music sponsorship at Pepsi's scale has to earn its place on stage — audiences and artists both call out anything that feels like a logo slap. The tour brand had to feel native to the artist and unmistakable as Pepsi at the same time.
Stage design, LED content, fan-line activations, and social-first capture built to travel between markets without losing the tour's identity. Every city got a localised beat inside a unified visual system.
A tour footprint that generated massive earned reach, artist-approved brand integration, and content assets Pepsi continues to run in music-marketing campaigns.
On tour
Experience with the Big Brands.
Brad Sherwin partnered on a Pepsi-sponsored global music tour with international stage activations.
A Global Music Tour, Pepsi-Powered
When launching a national campaign Pepsi's music heritage runs deep. On this tour, our partner shaped how the brand showed up on stage, in the fan queue, and in the content that traveled from each city — turning sponsorship into an experience audiences actually wanted to post.