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Video Marketing Statistics You Should Know in 2026
Video is no longer one of the channels — it is the default container for almost every piece of marketing content.
Evolve Editorial · March 1, 2026 · 5 min read
Adoption is near-universal
Wyzowl's annual State of Video Marketing survey reports that 91% of businesses use video as a marketing tool, and 89% say video has given them a positive ROI — the highest number Wyzowl has recorded.
Short-form leads, long-form converts
Short-form video remains the highest-ROI format for awareness, but long-form on YouTube continues to dominate consideration and trust-building, especially for B2B and high-consideration purchases.
Production has been democratized
Generative video and AI editing tools have collapsed the cost floor for serviceable video. The new ceiling — and the new differentiator — is taste, story, and craft.
