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Video Marketing Statistics You Should Know in 2026
Video is no longer one of the channels, it is the default container for almost every piece of marketing content.
Evolve Editorial · March 1, 2026 · 5 min read
Adoption is near-universal
Wyzowl's annual State of Video Marketing survey reports that 91% of businesses use video as a marketing tool, and 89% say video has given them a positive ROI, the highest number Wyzowl has recorded.
Short-form leads, long-form converts
Short-form video remains the highest-ROI format for awareness, but long-form on YouTube continues to dominate consideration and trust-building, especially for B2B and high-consideration purchases.
Production has been democratized
Generative video and AI editing tools have collapsed the cost floor for serviceable video. The new ceiling, and the new differentiator, is taste, story, and craft.
