What are Brand Guidelines and Graphic Standards?
Every Logo, every brand, needs guidelines and rules. This is what keeps a company consistent, whether in Vancouver, New York or Hong Kong. The brand feels the same. If you change the words, the images, and even the logo itself, the brand still feels the same. This is because strong brands have guidelines and rules.
We produce Brand Guidelines, Brand Standards Guides, Brand Booklets, Look books, Advertising Guidelines and many other documents to secure a company or concepts visual identity.