What is a Brand Guidelines Document?
Every logo, and every brand, needs guidelines and rules. Corporate Identity, is the process of building a unique symbol and structure to a companies visual identity. This is what keeps a company consistent, whether in Vancouver, New York or Hong Kong. The brand feels the same, no matter where the company present itself. If you change the words, the images, and even the logo itself, the brand must still feel the same. This is because strong brands have guidelines and rules.
We produce Brand Guidelines, Brand Standards Guides, Brand Booklets, Look books, Advertising Guidelines, Sales Procedures, Non-Disclosure Agreements, Letters of Intent, Corporate Letterheads, and many other documents to secure a brands visual identity.