Senior Marketing Director
Experienced marketing professional known for engaging, influencing and leading diverse groups to produce outstanding results. Proven track record of establishing strong relationships with stakeholders and suppliers built on mutual respect, integrity and results. Extensive experience in developing and executing brand, business and communications strategy, public relations, event and media management.
Credit Counselling Society (Aug 2013 – Jun 2017)
Mr. Sherwin was directly responsible for the campaign of Canada’s largest non-profit credit counselling agency, Credit Counselling Society, where Mr. Sherwin was selected to take on the Director of Marketing position for the last four years. He developed and oversaw an award winning ‘Debtman’ campaign that have increased the following results:
- Inquiries by 25%
- Appointments by 34.9%
- Website traffic +33%
- General awareness by 73%
This was all accomplished in its very first year of the campaign launch. Furthermore, this campaign was such a success that it earned the following awards as additional recognition for advertising effectiveness:
Two Bronze Cassies Awards (more info here);
- Best Insight;
- Off to a Good Start
Yokahoma Tire (Canada) Inc.: (2005 – 2008)
After achieving such substantial results for a world recognized brand like Volkswagen, more automotive businesses sought our help. One such business was Yokahoma Tire (Canada) Inc., where Mr. Sherwin was acquired as their Marketing Communications Manager for another three years.
Arnold Communications – Volkswagen Account (1995 – 2001)
We also have Volkswagen on our portfolio, where Mr. Sherwin was designated as their corporate Account Supervisor for a total of six years. Here, he contributed to a Beetle campaign where these efforts accounted for positioning Volkswagen from being ranked as the 20th level for global sales in the automotive industry, to ranking as the 4th level, beating the majority of their competitors internationally.
IKEA • A&W Canada • General Motors • Volkswagen • Credit Counseling Society • Yokohama Tires
Strategic Planning • Brand Development • Key Account Management • Brand Positioning • Social/Media Strategy • Market Research and Analysis • Event Planning • Media Management • Public Relations
Results Driven • Accomplished Presenter • Active Listener • Highly Resourceful • Fiscally Responsible • Customer Focused • Creative Problem Solver