Senior Marketing Director
IKEA • A&W Canada • General Motors • Volkswagen • Credit Counseling Society • Yokohama Tires
Strategic Planning • Brand Development • Key Account Management • Brand Positioning • Social/Media Strategy • Market Research and Analysis • Event Planning • Media Management • Public Relations
Results Driven • Accomplished Presenter • Active Listener • Highly Resourceful • Fiscally Responsible • Customer Focused • Creative Problem Solver
Experienced marketing professional known for engaging, influencing and leading diverse groups to produce outstanding results. Proven track record of establishing strong relationships with stakeholders and suppliers built on mutual respect, integrity and results. Extensive experience in developing and executing brand, business and communications strategy, public relations, event and media management.
Credit Counselling Society (Aug 2013 – Jun 2017)
Mr. Sherwin was directly responsible for the campaign of Canada’s largest non-profit credit counselling agency, Credit Counselling Society, he was selected to take on the Director of Marketing position for four years. He developed and oversaw an award winning ‘Debtman’ campaign that have increased the following results:
- Inquiries by 25%
- Appointments by 34.9%
- Website traffic +33%
- General awareness by 73%
This was all accomplished in its very first year of the campaign launch. Furthermore, this campaign earned the following awards as additional recognition for advertising effectiveness:
Two Bronze Cassies Awards:
- Best Insight;
- Off to a Good Start
Yokahoma Tire (Canada) Inc.: (2005 – 2008)
After achieving such substantial results for a world recognized brand like Volkswagen, Mr. Sherwin took on Yokahoma Tire (Canada) Inc. as an account, where he contributed as the Marketing Communications Manager for three years.
Volkswagen (1995 – 2001)
Here with Volskwagen Mr. Sherwin was designated as their corporate Account Supervisor for a total of six years, where his focus was the Beetle campaign. These efforts accounted for positioning Volkswagen from being ranked as the 20th level for global automotive sales, to ranking as the 4th level ahead of international competitors.
Brands Brad has worked with: