Services
Comprehensive Brand Visual Identity System for Tasty Indian Bistro and the sub brands (Tasty Indian Kitchen + Tasty Indian Lounge). We identified the best design trends, and smartest long term design investments for the Tasty Indian Bistro brand, when expanding nationally.
Company
Conceptualized by Mr. Avtar Saini, the legendary hotelier from Gujarat (India), Tasty Indian Bistro is the precise answer to authentic Indian hospitality. The decor and experience in all of the
restaurants is luxurious and befits the fine dining space. The owners and management regulate a very high standard of “guest” services. Corporate culture and “guest” services is treated with very high regard.
Brand Function
The goal was to amalgamate North American and Indian culture in a way that had never been done before. By shooting film with the Red Epic Dragon 6K, we captured the brand essence and demonstrated a photographic styling that immediately conveys the Tasty experience.
We create brand recognition by emphasizing the sheer quality of services, professionalism, resources, team of expertise, and success acquired by Tasty Indian Bistro. The best way to demonstrate quality is through visually engaging film production. By utilizing state of the art camera technology, editing techniques, colour grading, shot styling and lighting preparation, we achieved a specialized, fine dining, experiential brand video. A brand essence video is highly engaging and effective as a sales tool for sales reps and marketing applications. This also gives a strong value proposition in regards to brand recognition and overall brand appeal amongst the Canadian marketplace.
Brand Awareness
We build awareness by focusing on the company story, leadership, resources, integrity, and specific case studies on customers who have been impressed with Tasty Indian Bistro. We can build a brand in the leagues of Nobu, Gymkhana, Hakkasan, Cactus Club and the Keg. It will take time and significant resources to achieve a highly effective brand visual identity. Tasty Indian Bistro has the potential to become one of the only nationally known Indian fine food restaurants in Canada. This further reinforces the necessity of a strong brand identity and awareness to communicate Tasty Indian Bistro’s values at all touch points. National brand awareness is a goal of Tasty Indian Bistro.
Trusted By Design
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo. It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.
Brand Assets
This is an example of how our branding would be best applied to maintain consistency of look and feel on print, packaging, employee manuals, menus and merchandise.
The Outcome
We customized a shooting style, and overall motif that is satisfying, inviting, clean, and fine dining-focused which resonates with the B2C demographic of viewers. We created a transparent business profile and brand experience film, showing the company’s approach, resources, and services. This builds trust in the company’s offering, while retaining a fresh and approachable feel.
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make a RFP (request for proposal)
to get us started on yours.
Services
Evolve was responsible for the overall brand visual identity, including name generation, logo, brand guideline and media. The focus was Hollywood level cinematography, where its brand essence video became the main conversation at each brand touch point.
Company
Confidential
Brand Essence
What do the Brands of the future look like? Where does this brand fit into the future? Timeless branding means future-proofing the business. We envisioned Imaginere to be a tech-focused production company, leveraging the latest technology to take a project from concept to production. This is all built on the foundation of a strong brand identity. The stages of developing a brand, involve determining the brand values, its core promise and the main brand drivers prior to developing the visual concept. This is what we mean by “brand essence” its visual identity reflects the brand personality. Imaginere was built to be a creative birthplace for content creators, a place where imagination becomes reality.
UI/UX Design
The Imaginere name is derived from ancient latin. It comes from the word imagin, which means to dream and ideate. The name was created to sound bankable and corporate but inspiring at the same time.
Cinema
Being a company that funds film and television projects, we built a brand that is cinematic, profound and powerful.
The Outcome
Imaginere provides turn-key executive producing, marketing and distribution services. They are project managers, casting, producers, marketers, and financial managers, and are on your team. It’s like having the expertise of a major studio backing your project, without the major expense.
More Projects More Experience
Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
- Brand positioning
- Marketing strategy
- Product design
- Media consulting
- SEO
Products
This dermatologist-recommended skincare has multiple lines suitable for all skin types. It’s a comprehensive approach to creating and maintaining healthy, glowing skin. Racine is the ultimate spa at home experience.
Brand positioning
With brand positioning, we consider how the brand appears in the mind of your customers. The goal is to create a unique and lasting impression in a way that communicates trust, authenticity and reliable results. We positioned Racine, by making the direct link between the product’s value proposition and the brand’s promise, shaping the market’s perception of the brand’s potential. This was achieved with smart design, for we view design as a silent ambassador of your brand. Powerful branding depends not only on aesthetic features of brand elements but on the details such as message and emotional appeal standing behind it.
Marketing strategy
We design with its marketability in mind. The overall brand is what captivates the potential customer to visit your website. For Racinne, we focused on achieving high conversion rates by developing a brand identity that was intriguing and trustworthy. Coupled with a strong SEO strategy, we achieved international brand awareness. This identity was solidified when we clearly determined the brand touchpoints, and how to consistently communicate the brand both internally.
Trusted By Design
The logo is the most prominent symbol of brand image and the foundation of an effective marketing strategy, enabling its connection with the target audience. The brand guide is the most critical component of the brand foundation. Evolve took the role of brand consulting, by establishing the rules for logo placement, color palate, typography and overall tone of voice, forming a brand personality their audience can build an authentic connection with.
The science behind the design
- User research
- Marketing research
- Creative search
- Choice of style direction
- Choice of color palette
- Testing in different sizes and environments
The Outcome
We refined Racine’s visual identity system, that made them a competitive international brand. The level of consistency across all assets (digital and print) created a level of trust among their customers that matched the quality of their products.
We turn businesses into brands.
Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Introduction
In today’s ever-evolving world of business, standing out in the crowd is more crucial than ever. The foundation of a successful business lies in building a strong and unique brand identity that captures the essence of your company. If you’re seeking to amplify your brand’s impact, we have some exciting news for you. Vancouver Branding Agency is here to help you unleash your brand’s full potential and leave a lasting impression on your target audience.
The Power of Branding
Branding is more than just a logo or a catchy tagline. It’s the embodiment of your company’s personality, values, and vision. Your brand is what sets you apart from your competitors and forms an emotional connection with your customers. This connection can lead to brand loyalty and, ultimately, increased sales and growth.
Why Vancouver Branding Agency?
In the vibrant and dynamic city of Vancouver, businesses face fierce competition. To thrive in this bustling marketplace, it’s crucial to have a brand that not only stands out but also resonates with your target audience. That’s where Vancouver Branding Agency comes in.
Vancouver Branding Agency is a team of experienced and talented professionals dedicated to elevating your brand to new heights. With a deep understanding of the local market and a global perspective, they craft branding solutions that are tailor-made for your unique business.
Services Offered
1. Brand Strategy: Vancouver Branding Agency will work closely with you to develop a comprehensive brand strategy that aligns with your business goals and values. They’ll help you define your brand’s voice, mission, and vision, ensuring that every aspect of your brand is cohesive and purposeful.
2. Logo and Visual Identity: Your logo is the face of your brand. The agency will design a memorable and impactful logo that encapsulates your brand’s personality and appeals to your target audience.
3. Messaging and Content: Effective messaging is vital for conveying your brand’s story and value. Vancouver Branding Agency can help you create compelling and engaging content that resonates with your audience.
4. Web and Print Design: From websites and social media profiles to business cards and brochures, Vancouver Branding Agency can create a consistent and visually appealing brand presence across all platforms.
5. Brand Guidelines: Consistency is key in branding. The agency will provide you with a set of brand guidelines to ensure that every interaction with your brand is coherent and leaves a lasting impression.
Breaking News: Vancouver Branding Agency’s Success Stories
Evolve is a Vancouver Branding Agency that has already left its mark on numerous local and international businesses. Their success stories speak for themselves. Clients have reported increased brand recognition, customer engagement, and revenue growth after partnering with the agency.
Conclusion
In a world filled with constant noise and distractions, your brand needs to shine brightly to capture the attention of your target audience. Vancouver Branding Agency is your trusted partner in this journey, helping you create a brand that not only stands out but also leaves a lasting impression.
Don’t miss the opportunity to elevate your brand to new heights. Contact Vancouver Branding Agency today and take the first step towards a successful and impactful brand identity that will set you apart in the bustling Vancouver market.
This is the breaking news you’ve been waiting for, and it’s all about empowering your brand for a brighter future. Don’t wait – contact Vancouver Branding Agency now and make your brand the talk of the town!
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A New Perspective – Brands Reversing the Plastic Problem
The History and Future of Plastics
What Are Plastics, and Where Do They Come From?
Plastic is a word that originally meant “pliable and easily shaped.” It only recently became a name for a category of materials called polymers. The word polymer means “of many parts,” and polymers are made of long chains of molecules. Polymers abound in nature. Cellulose, the material that makes up the cell walls of plants, is a very common natural polymer.
Over the last century and a half humans have learned how to make synthetic polymers, sometimes using natural substances like cellulose, but more often using the plentiful carbon atoms provided by petroleum and other fossil fuels. Synthetic polymers are made up of long chains of atoms, arranged in repeating units, often much longer than those found in nature. It is the length of these chains, and the patterns in which they are arrayed, that make polymers strong, lightweight, and flexible. In other words, it’s what makes them so plastic.
These properties make synthetic polymers exceptionally useful, and since we learned how to create and manipulate them, polymers have become an essential part of our lives. Especially over the last 50 years plastics have saturated our world and changed the way that we live.
The development of plastics started with the use of natural materials that had intrinsic plastic properties, such as shellac and chewing gum. … A key breakthrough came in 1907, when Belgian-American chemist Leo Baekeland created Bakelite, the first real synthetic, mass-produced plastic. This was crucial for the ability to carry water in mass quantities, and many other core products valuable to human civilization. As the world population bloomed, plastic became more of a pollutant to the oceans, and natural habitats of the earth. With the emergence of so many cool new technologies, big brands like Pepsi are spearheading new initiatives to reverse the plastic problem.
The problem with plastic has reached a tipping point in its environmental impact. According to a study conducted by a group of scientists at UC Santa Barbara’s National Center for Ecological Analysis and Synthesis (NCEAS), every year eight million metric tons of plastic accumulate in our oceans.
While plastic is a global problem, it’s also a global opportunity. Brands now are adopting more social responsibility. With their ability to reach consumers comes the responsibility to influence consumer behaviour. More people are becoming aware of their environmental footprint, and realize every choice matters. But behavioural change is difficult, so how are global brands tackling this problem? Society is changing, and so are purchasing decisions, when presented with alternative options. There is growing support from consumers for purpose driven businesses. This holds true according to Maslow’s hierarchy of needs, where humans seek to make a contribution, no matter how small.
PepsiCo
PepsiCo has recently launched their ‘Beyond the Bottle’ campaign that includes a variety of environmental initiatives in their product delivery and consumer experience. One such product is the Hydration Platform, which is a connected ecosystem built to align with how people drink water today. It’s contains three different components: a hydration dispenser, a companion, an easy to use smartphone app and a personalized QR code sticker that allows consumers to refill their bottles that are recognized by the dispenser. What’s unique is that this ecosystem is tailored to each individual’s hydration goals and even select carbonation levels and flavours – all tracked on the app. Furthermore, it connects the user with the environment by demonstrating their environmental impact by showcasing the count of plastic bottles they saved with each pour. (PepsiCo Beyond the Bottle).
Drinkfinity is another PepsiCo line where offer a recyclable pod/ reusable vessel solution for beverages that contains 65% less plastic than 20 oz beverages. But PepsiCo does not stop there. The PepsiCo Foundation is also investing $10 million in union with The Recycling Partnership to launch All In On Recycling, which challenges the industry to raise $25 million for the purpose of transitioning 25 million families to effective recycling world wide. (The PepsiCo Foundation)
Unilever
In the impoverished areas that are on the edge of Santiago, Chile, affordable food is not easily accessible. The few supermarkets that are available is often 40% more expensive. Algramo is a solution to that. This company distributes vending machines packed with bulk staples ranging from sugar, beans, and rice. These machines are installed for free in small neighbourhood stores, and splits the profit evenly with shop owners. Not only are they humanitarian, but also advocate for environmental responsibility. Algramo’s vehicles are app-powered, intelligent dispensing systems that use electric tricycles to deliver home care products to people’s homes in Chile. This allows consumers to purchase reusable containers for laundry and dish washing detergent, by creating an online account where they can arrange a free visit of an electric tricycle to their home, so the can refill their product containers and pay per weight.
Alaska Airlines
In effort to reduce waste on flights, Alaska Airlines is now encouraging guests and flight attendants to #FillBeforeYouFly – a campaign reminding people to bring their own water bottle and fill it prior to boarding, in efforts to reduce the one time use of plastic. As an incentive, Alaska Airlines partnered with Bonneville Environmental Foundation so that a tree is planted for each passenger who brings their own water bottle on flight and post on social media with the hashtag #FillBeforeYouFly to encourage others to do the same. Their mission is to plant 1 million trees along the West Coast in effort to reduce green house gases in our atmosphere and restore the natural habitat for wildlife.
TerraCycle
TerraCycle is a unified shopping platform known as the Loop, which sells products that have long lasting reusable packaging in efforts to replace one time use of disposable packaging. Shopping is made convenient, where consumers can buy all products online and have it delivered to their doorstep in a reusable tote. Once products are finished, the consumer is not hassled to return the packaging. Loop will come back for the product container, replenish the product and returns the refilled product back to the consumer’s home. Recycling has never been easier, a convenient solution for a global problem.
With top brands taking the lead in decreasing their environmental impact, the future is becoming more promising. We hope to see more brands spearheading for climate change solutions by conducting business responsibly.
Mark Rober (born March 11, 1980) is an American engineer, inventor and YouTube personality. He is known for his YouTube videos on popular science, do-it-yourself gadgets and creative ideas. Several of his videos have gone viral, including a digital Halloween costume[1] and a trap for package thieves that releases a fountain of ultra-fine glitter.[2] Prior to YouTube, Rober was an engineer with NASA where he spent seven years working on the Curiosity rover at NASA’s Jet Propulsion Laboratory.
Mark Robers Youtube Channel:
https://www.youtube.com/channel/UCY1kMZp36IQSyNx_9h4mpCg
Moringa is also used to reduce swelling, increase sex drive (as an aphrodisiac), prevent pregnancy, boost the immune system, and increase breast milk production. Some people use it as a nutritional supplement or tonic.
Moringa is sometimes applied directly to the skin as a germ-killer or drying agent (astringent). It is also used topically for treating pockets of infection (abscesses), athlete’s foot, dandruff, gum disease (gingivitis), snakebites, warts, and wounds.
Oil from moringa seeds is used in foods, perfume, and hair care products, and as a machine lubricant.
Moringa is an important food source in some parts of the world. Because it can be grown cheaply and easily, and the leaves retain lots of vitamins and minerals when dried, moringa is used in India and Africa in feeding programs to fight malnutrition. The immature green pods (drumsticks) are prepared similarly to green beans, while the seeds are removed from more mature pods and cooked like peas or roasted like nuts. The leaves are cooked and used like spinach, and they are also dried and powdered for use as a condiment.
The seed cake remaining after oil extraction is used as a fertilizer and also to purify well water and to remove salt from seawater.
How does it work?
Moringa contains proteins, vitamins, and minerals. As an antioxidant, it seems to help protect cells from damage.
This is the top source for Moringa Products that we’ve found, based out of Trinidad and Tobago:
Dribbble is a global community where designers share their work, grow their skills, and get hired. The site functions as a self-promotion and networking platform for digital designers of various disciplines, including graphic design, web design, UX/UI, web design, illustration, and branding.
Dribbble serves as an inspiration destination and design portfolio platform for millions of visitors each month. It is one of the largest platforms for designers to share their work online. Dribbble has worked with companies such as Apple, Airbnb, Facebook, IDEO, Google, Dropbox, Flack, Shopify, and Lyft to get exposure for their design teams and to help them hire creative professionals. The company is fully remote with no headquarters.
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Adweek is a weekly American advertising trade publication that was first published in 1978. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.
As the second-largest advertising-trade publication, its main competitor is Advertising Age. Adweek also operates various blogs focusing on the advertising and mass media industry, including its flagship AdFreak blog and the Adweek Blog Network, which was formed from the assets of Mediabistro.
Related publications include Adweek Magazine’s Technology Marketing (ISSN 1536-2272), and Adweek’s Marketing Week (ISSN 0892-8274).
In January 2018, Adweek CEO Jeffrey Litvack announced Brandweek, the event, as a first-of-its-kind brand summit to be held September 23-25, 2018 in Palm Springs, Calif., at the Omni Rancho Las Palmas Resort & Spa. Brandweek is a one-of-a-kind three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.
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